Have you ever wondered how the world would be without communication? Globalization, information exchange, market growth and all would have not been possible if there was no communication. It has drastically changed the face of information exchange, and build stronger relations between countries across the world.

Likewise, digital marketing has also become an integral part of growing industries and brand value in the market. It is not just about the advertisements that we see on the web. It is a lot more than it. Let us dive in to get more insights on how digital marketing actually works.

How and when did it actually start?

The term ’Digital Marketing’ was first coined in the early 1990s when computers were still evolving into smarter machines. Unlike the current scenario, the age of digitalization did not take over the common people back then. Unlike now, Computers were just simple machines used by sophisticated people. So, Digital marketing was started for a certain category of users who were aware of computers and has little knowledge to use them in an efficient manner.

In 1993, the first clickable web-ad banner was launched and this has marked the beginning of advertising and marketing over digital platforms. Here, they have noticed that the product which was marketized over the net was reaching people within a very short span of time and also to a very large number of audience.

Just then, the tech firms like Google, Amazon, Youtube, Facebook started metamorphosing. This lead to huge growth in technological change and all the people started migrating to these digital platforms.  However, This had paved a way to broaden the usage of digital marketing on digital media. Social Networks, blogs, search engines have started to incorporate these tools and technologies to market their new products over the web.

This has not only attracted the users, but also the commercial industrialists as well. They saw these platforms as a colossal pathway to market and bring the product into a wide range of customers within a very short period of time. Hence, all the big firms and industries have started to market their product over the internet which leads to huge growth in Digital Marketing.

Digital Marketing

What is Digital marketing and why does it matter so much these days? Does this question boggle you? If so, you must surely know how digital marketing works. As already stated above, Digital Marketing is not just about marketing and advertising the product. It includes both online and offline marketing. The offline marketing is advertisements, banners, and posters which are used for advertising without any digital means, whereas, online marketing includes a variety of categories to market content through digital platforms. Some of these are:

I. Search Engine Optimization:

According to Wikipedia, Search Engine Optimization is the process of increasing the number of visitors to a particular website so that the site appears first on the list of results returned by the search engine.

II. Search Engine Marketing

In search engine marketing, we promote and market the website which appears on the search engine results mainly through marketing.

III. Content Marketing

Content marketing is all about how you market your website with minimal and optimal content. It is marketing your content on the website using the most important and attractive keywords.

IV. Social media Marketing

There are hardly very few people who do not use social media. Apps and websites like Facebook, Twitter, Whatsapp, and LinkedIn have become an integral part of our lives. So marketing and advertising about our website over these platforms will help it fetch a number of viewers and henceforth more money and business.

V. Pay per click Marketing

Here, the advertiser is paid a certain amount for publishing the banner of a website on his blog. Later, if the visitor also visits his site by clicking on that banner, he will also pay a certain amount for that click.

VI. Affiliate Marketing

One of the most popular ways of marketing the product is through affiliate marketing. Individual partners with the company to make some commission by referring it to readers or visitors.

Along with these six major marketing types in digital marketing, we also have a website design, website optimization, content curation, placement of online ads, mobile marketing, and integration, online branding, cross-platform marketing, etc. Also, Digital marketing has spread across the web and tech 8savvies who wish to create their brand on the web.

Role of digital marketing in the industry

Digital marketing is not a difficult role as such. A normal person can turn into a digital strategist or market specialist with minimal requirements. All they have to learn about certain tools and how a business works. For an Entrepreneur, it is recommended to learn digital marketing on his own rather than depending on other companies to advertise his product. This will save a lot of money and avoid spreading inaccurate information which might occur if another company takes up the project.

Statistics show that the number of digital agencies is expected to multiply by the end of the year 2020. Digital marketing can be one in-house through online channels by yourself with the right skillset. It must be made sure that whatever you are planning to implement is right within the deadline and perfect execution.

Payout and Job roles

The key skills looked into for a digital marketing strategist are editing and writing skills, speaking skills, video editing skills, web development skills, and project management skills. Career options sought for this field are:
I. Senior digital marketing executive
II. Digital Content Manager
III. SEO Manager
IV. Head of Digital
V. PPC Manager
VI. Freelance brand management
The pay package might vary from 3-5LPA for a fresher, 7-10LPA for a manager. This trend might vary for different companies based on the size of the company.

On the whole, Digital marketing has taken control of the netizens and has become an art. One who can master this can have good control over the market and can create a better strategy for the companies. It is also important for businesses to have good digital marketing so that they can reach out to their customers in a pretty efficient way.